Partnership for Success: YUJIE Custom Beverage Formulation
Introduction — Creating Beverages That Stand Out
In today’s highly competitive and fast-changing global beverage market, launching a best-selling product is no easy task.
Take the U.S. as an example: every year, hundreds of new beverages hit the shelves, ranging from teas, fruit drinks, dairy-based creations, and cross-category blends to visually stunning specialty drinks. However, only a few brands and products manage to secure a lasting position in the market, backed by clear market positioning, unique flavor design, and a reliable supply chain.
This is where YUJIE excels.
As a leading OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) in the global beverage industry, we combine market insights, creative R&D, and large-scale production capabilities to deliver custom beverage formulation and drink product development solutions. We help brands take their ideas from raw materials and recipes to full-scale production and packaging, enabling tea shops, cafés, and dessert businesses worldwide to quickly launch market-ready, competitive beverages.
With years of international experience, YUJIE understands the unique demands and preferences of the U.S. market, while also helping brands successfully expand into Canada, Southeast Asia, the Middle East, and Europe. We are a trusted private label beverage manufacturer and co-packing partner, providing services in the USA and worldwide.
Understanding Global Beverage Market Trends
1. Evolving Consumer Preferences & Experience
Beverage choices are more diverse than ever, from social-media-worthy drinks to convenient ready-to-drink (RTD) products:
Visual impact: Gradient colors, creative ingredient layering, and innovative cup designs drive social sharing.
Texture variety: Toppings like popping boba, jelly, and cream foam create multi-layered experiences.
Interactive concepts: DIY drink kits and customizable toppings appeal to younger, engagement-driven audiences.
Product Introduction:
2. Regional Flavor Preferences
North America favors premium teas and creative fusions such as matcha, brown sugar, and osmanthus.
Asia focuses on tea aromas and refreshing fruit flavors, often blended with local traditional tastes.
Europe prefers natural fruit notes and classic tea profiles with an emphasis on quality.
Middle East & Latin America lean toward higher sweetness levels and rich tropical fruit flavors.
3. Quality & Standardization
To succeed globally, brands must ensure:
Consistent recipes: Flavors remain the same no matter where the product is made.
Traceable sourcing: Every batch of ingredients can be traced and verified.
Market compliance: Production and testing meet the export standards of multiple countries.
4. Flavor & Application Innovation
Classic favorites: Matcha latte, brown sugar milk, cocoa au lait.
Refreshing fruit blends: Watermelon jasmine, white peach oolong, passion pineapple.
Creative crossovers: Coffee + fruit, tea + dairy, sparkling water + botanical infusions.
5. Sustainability & Eco-Friendly Practices
Use of sustainable drink packaging made from recyclable or reduced-plastic materials.
Energy-efficient production and low-carbon logistics aligned with global ESG standards.
6. Speed & Operational Efficiency
Instant powders, concentrated juice bases, and bulk packaging for faster in-store preparation.
Support for ready-to-drink production and global supply chain management.
YUJIE’s Full-Spectrum OEM / ODM Capabilities
1. Bubble Tea & Beverage Toppings
Classic tapioca boba, aloe pearls, crystal boba
Energy popping boba in multiple flavors
Assorted jellies, nata de coco, pudding mix
Fruit syrups (white grape, lychee, grapefruit, watermelon, etc.)
Concentrated fruit purees and diced fruit in syrup
Earl Grey, white grape oolong, Da Hong Pao, high mountain tea, jasmine green tea
Instant brew tea bags, commercial tea packs
4. Powdered Mixes & RTD Formats
Cream topping powder, pudding mix, cake cream powder
Taro powder, sesame powder, ice cream mix, fruit-flavored powders
PET cups, paper cups, straws, sealing films
Cup sealing machines, shakers, filters, measuring tools, frothers
6. Custom Services
Custom beverage formulation for unique recipes
Exclusive flavor R&D and product design
Private label beverage manufacturer solutions
Export documentation and compliance support
Beverage co-packer partnerships
From Concept to Market — Proven Development Process
Stage 1: Market Research & Product Planning
Analyze market trends and competitor positioning.
Define product structure, cost, and pricing strategy.
Stage 2: Recipe Development & Sampling
Select and fine-tune ingredients.
Adjust sweetness, acidity, and texture for different target markets.
Conduct stability and shelf-life testing for global shipping.
Stage 3: Pilot Production & Testing
Small-batch runs under commercial conditions.
Gather feedback and refine formulas.
Stage 4: Commercial Production
Large-scale manufacturing with strict quality control.
Integrate packaging and logistics for faster delivery.
Stage 5: Launch & Marketing Support
Provide packaging and visual design recommendations for stronger branding.
Assist with export documentation for rapid market entry.
Real Cases, Real Results
Case 1: Popping Boba Export Project
Developed multiple fruit and energy popping boba for North American and Southeast Asian markets.
Customized flavors, colors, and packaging to enter major chain brands.
Case 2: Juice Base & Powder OEM
Created commercial-use formulas for watermelon powder, mango powder, and matcha powder.
Supplied in bulk packs for higher efficiency and consistency.
Case 3: Tea Supply & Integration Solutions
Provided premium teas such as Earl Grey and jasmine green tea.
Developed instant brew tea bags for international markets.
Why Partner with YUJIE?
Global market expertise: Deep understanding of consumer habits and market entry strategies.
Certified manufacturing partners: Ensuring quality and compliance.
End-to-end customization: From raw materials to packaging and export.
Speed & flexibility: Fast sampling and smooth scale-up to mass production.
Sustainability commitment: Promoting eco-friendly materials and energy-saving processes.
Build Your Best-Selling Beverage with YUJIE
In the global beverage industry, finding the right contract beverage manufacturing partner is like equipping your brand with a success engine.
With YUJIE’s full-service capabilities, you can take your concept from inspiration to large-scale production seamlessly, reducing development risks, accelerating time-to-market, and ensuring both quality and market competitiveness.
Contact YUJIE today to start your journey toward your next best-selling beverage!
